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Sportswear July 16, 2019

FC Penafiel x Macron 2023-24 – Portuguese League 2

  • Strategy

    Official Equipment

  • Design

    Paulo Lima

  • Client

    FC Penafiel

Open Project
Diretriz

Celebração das suas cores tradicionais

Project developed for FC Penafiel in the 2023-24 season Liga Portugal 2 Sabseg x Macron. From the factory structures, the club receives its main colors and its performance advertisements on the field. It is a club that was born from a merger between two entities.

Before After
Fitting

Responsible for the personality of the piece

The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.

Layout

Colors and Creation

Stage where we can distribute elements such as textures, shapes, bands, and the harmony between them all. Sponsor brands need to be observed very carefully.

Time to Deliver

Revisions and
final piece

Branding and Marketing strategies can and should be established to leverage the reach of the product. Through a well-defined target audience, establish a good visual and aesthetic language.

The team

The Technical Sheet

Client

— FC Penafiel
Club

— Macron
Supplier

Operation Manager

— Macron – BLA SPORT

Creative Design

— Paulo Lima
Designer

Fale Comigo

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