Tri Project Nominee
This was the motto of the 2020/21 season construction campaign for Santa Cruz FC. One year we adopted a feature of the club’s official mascot with a more aggressive model.
Responsible for the personality of the jersey.
The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.
Colors and Creation
Step where we can destroy elements such as textures, shapes, bands and harmony between them all. Sponsor brands need to be watched very carefully.
Branding strategies and marketing strategies can and should be established to leverage the product’s reach. Through a well-defined target audience, establish a good visual and aesthetic language.
The Technical Sheet
— Constantino Júnior
— Willam Duarte
— Paulo Lima