Cobra Coral • Santa Cruz FC 2020
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Strategy
Brand and Jersey
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Design
Paulo Lima
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Client
Santa Cruz FC
Tri Project Nominee
This was the motto of the 2020/21 season construction campaign for Santa Cruz FC. One year we adopted a feature of the club’s official mascot with a more aggressive model.
![Recorte, Presas da Cobra](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-i-20-cobra-coral-masculina-img.jpg)
Recorte, Presas da Cobra
Recorte, Presas da Cobra
![Escudo Oficial TPU](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-i-20-cobra-coral-masculina-img-6.jpg)
Escudo Oficial TPU
Escudo Oficial TPU
![Tecnologia Tecido](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-20-ii-cobra-coral-masculina-img-7.jpg)
Tecnologia Tecido
Tecnologia Tecido
![Etiqueta Performance](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-i-20-cobra-coral-masculina-img-5.jpg)
Etiqueta Performance
Etiqueta Performance
![Tarja na Gola](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-20-ii-cobra-coral-masculina-img-8.jpg)
Tarja na Gola
Tarja na Gola
![Aplicação em Silicone](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-i-20-cobra-coral-masculina-img-7.jpg)
Aplicação em Silicone
Aplicação em Silicone
![Pares Feminino](http://cravo19.com/wp-content/uploads/2022/05/Pares-Feminino.jpg)
Pares Feminino
Pares Feminino
![Uniforme 1 Coral](http://cravo19.com/wp-content/uploads/2022/05/EZZ-0034-016_zoom2.jpg)
Uniforme 1 Coral
Uniforme 1 Coral
![Gola V Personalizada](http://cravo19.com/wp-content/uploads/2022/05/EZZ-0034-016_zoom4.webp)
Gola V Personalizada
Gola V Personalizada
![Verde Goleiro Detalhes](http://cravo19.com/wp-content/uploads/2022/05/camisa_cobra_coral_santa_cruz_goleiro_i_2021_84498_4_20210806215511.webp)
Verde Goleiro Detalhes
Verde Goleiro Detalhes
![Jogadores](http://cravo19.com/wp-content/uploads/2022/05/139054935_120415663264530_2679317189593351325_n.jpg)
Jogadores
Jogadores
![uniforme coral feminino](http://cravo19.com/wp-content/uploads/2022/05/uniforme-coral-feminino.jpg)
uniforme coral feminino
uniforme coral feminino
![Camisa Goleiro Verde](http://cravo19.com/wp-content/uploads/2022/05/camisa_cobra_coral_santa_cruz_goleiro_i_2021_84498_1_20210806215508-1.webp)
Camisa Goleiro Verde
Camisa Goleiro Verde
![Recorte nos Punhos](http://cravo19.com/wp-content/uploads/2022/05/ensaio-10.jpg)
Recorte nos Punhos
Recorte nos Punhos
![122736492_797916350780630_7748291096078011452_n](http://cravo19.com/wp-content/uploads/2022/05/122736492_797916350780630_7748291096078011452_n.jpg)
122736492_797916350780630_7748291096078011452_n
122736492_797916350780630_7748291096078011452_n
![Uniforme 2](http://cravo19.com/wp-content/uploads/2022/05/camisa_cobra_coral_santa_cruz_ii_2021_n10_84497_2_20210806215509-1.webp)
Uniforme 2
Uniforme 2
![Goleiro Rosa](http://cravo19.com/wp-content/uploads/2022/05/camisa_cobra_coral_santa_cruz_goleiro_iii_2021_84500_1_20210806215508.webp)
Goleiro Rosa
Goleiro Rosa
![Detalhes Uniforme II](http://cravo19.com/wp-content/uploads/2022/05/camisa_cobra_coral_santa_cruz_ii_2021_n10_84497_4_20210806215510-1.webp)
Detalhes Uniforme II
Detalhes Uniforme II
![Danny Morais](http://cravo19.com/wp-content/uploads/2022/05/134979552_212206917232844_1763447512442349361_n.jpg)
Danny Morais
Danny Morais
![Tecnologia All Dry](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-i-20-cobra-coral-masculina-img-8.jpg)
Tecnologia All Dry
Tecnologia All Dry
![Camisa Goleiro Rosa](http://cravo19.com/wp-content/uploads/2022/05/camisa_cobra_coral_santa_cruz_goleiro_iii_2021_84500_4_20210806215511.webp)
Camisa Goleiro Rosa
Camisa Goleiro Rosa
![Branco Feminino](http://cravo19.com/wp-content/uploads/2022/05/Branco-Fem.jpg)
Branco Feminino
Branco Feminino
![Linha Treino](http://cravo19.com/wp-content/uploads/2022/05/241381007_4236033649765665_2536062271369865433_n.jpg)
Linha Treino
Linha Treino
![Vestiário](http://cravo19.com/wp-content/uploads/2022/05/201333281_3996152453753787_1018306950183834337_n.jpg)
Vestiário
Vestiário
![Polo Comissão Técnica](http://cravo19.com/wp-content/uploads/2022/05/245699478_4378254155543613_7466314709751870442_n.jpg)
Polo Comissão Técnica
Polo Comissão Técnica
![Linha de Treino](http://cravo19.com/wp-content/uploads/2022/05/232695384_4159234967445534_213157355801027031_n.jpg)
Linha de Treino
Linha de Treino
![camisa_cobra_coral_santa_cruz_ii_2021_n10_84497_3_20210806215509](http://cravo19.com/wp-content/uploads/2022/05/camisa_cobra_coral_santa_cruz_ii_2021_n10_84497_3_20210806215509.webp)
camisa_cobra_coral_santa_cruz_ii_2021_n10_84497_3_20210806215509
camisa_cobra_coral_santa_cruz_ii_2021_n10_84497_3_20210806215509
![Camisa Goleiro Azul](http://cravo19.com/wp-content/uploads/2022/05/camisa_cobra_coral_santa_cruz_goleiro_ii_2021_84499_4_20210806215511.webp)
Camisa Goleiro Azul
Camisa Goleiro Azul
![Uniforme Azul Goleiro](http://cravo19.com/wp-content/uploads/2022/05/135009257_397876881273713_1595421188279756887_n.jpg)
Uniforme Azul Goleiro
Uniforme Azul Goleiro
![Infantil Coral](http://cravo19.com/wp-content/uploads/2022/05/Infantil-Coral.jpg)
Infantil Coral
Infantil Coral
![Peça de Treino Grafismos](http://cravo19.com/wp-content/uploads/2022/05/Treino-Grafismos.jpg)
Peça de Treino Grafismos
Peça de Treino Grafismos
![Uniforme Branco Feminino](http://cravo19.com/wp-content/uploads/2022/05/Uniforme-Branco-Feminino.jpg)
Uniforme Branco Feminino
Uniforme Branco Feminino
![Before](http://cravo19.com/wp-content/uploads/2022/05/2020-ANTES.jpg)
![After](http://cravo19.com/wp-content/uploads/2022/05/2020-DEPOIS.jpg)
Responsible for the personality of the jersey.
The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.
Colors and Creation
Step where we can destroy elements such as textures, shapes, bands and harmony between them all. Sponsor brands need to be watched very carefully.
Revisions and
final Jersey
Branding strategies and marketing strategies can and should be established to leverage the product’s reach. Through a well-defined target audience, establish a good visual and aesthetic language.
![](https://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-i-20-cobra-coral-masculina-img-1.png)
![](https://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-i-20-cobra-coral-masculina-img-2.png)
![](https://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-20-ii-cobra-coral-masculina-img.png)
![](https://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-20-ii-cobra-coral-masculina-img-1.png)
![](https://cravo19.com/wp-content/uploads/2022/05/camisa-de-goleiro-do-santa-cruz-20-cobra-coral-masculina-img-2.png)
![](https://cravo19.com/wp-content/uploads/2022/05/camisa-de-goleiro-do-santa-cruz-20-cobra-coral-masculina-img-1.png)
The Technical Sheet
Client
— Constantino Júnior
President
— Bomache
Supplier
Operation Manager
— Willam Duarte
Director
Creative Design
— Paulo Lima
Designer