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Sportswear October 8, 2020

Cobra Coral • Santa Cruz FC 2020

  • Strategy

    Brand and Jersey

  • Design

    Paulo Lima

  • Client

    Santa Cruz FC

Open Project
Guideline

Tri Project Nominee

This was the motto of the 2020/21 season construction campaign for Santa Cruz FC. One year we adopted a feature of the club’s official mascot with a more aggressive model.

Before After
Modelagem

Responsible for the personality of the jersey.

The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.

Layout

Colors and Creation

Step where we can destroy elements such as textures, shapes, bands and harmony between them all. Sponsor brands need to be watched very carefully.

Hora de Entregar

Revisions and
final Jersey

Branding strategies and marketing strategies can and should be established to leverage the product’s reach. Through a well-defined target audience, establish a good visual and aesthetic language.

The team

The Technical Sheet

Client

— Constantino Júnior
President

— Bomache
Supplier

Operation Manager

— Willam Duarte
Director

Creative Design

— Paulo Lima
Designer

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