Cobra Coral • Santa Cruz FC 2019
-
Strategy
Brand and Jersey
-
Design
Paulo Lima
-
Client
Santa Cruz FC
Celebration of 105 years of history
This was the motto of the campaign to create the 2019 season for Santa Cruz FC. One year we adopted a wider layout on the coral shirt, and a more aggressive model on the white shirt.
Vídeo Escamas da Cobra Coral
Vídeo Escamas da Cobra Coral
Escudo Bordado
Escudo Bordado
Danny Morais
Danny Morais
Grafismos no Peito
Grafismos no Peito
Camisa_Santa_Cruz_2019
Camisa_Santa_Cruz_2019
Marco Zero
Marco Zero
Goleiro Feminino 2019 Copa do NE
Goleiro Feminino 2019 Copa do NE
Camisa_Santa_Cruz_2019
Camisa_Santa_Cruz_2019
Goleiro 3 Copa do Nordeste
Goleiro 3 Copa do Nordeste
Camisa_Santa_Cruz_2019
Camisa_Santa_Cruz_2019
Escudo Uniforme 3 Santa Cruz
Escudo Uniforme 3 Santa Cruz
Camisa_Santa_Cruz_2019
Camisa_Santa_Cruz_2019
Camisa 3 Santa Cruz 2019
Camisa 3 Santa Cruz 2019
Camisa_Santa_Cruz_2019
Camisa_Santa_Cruz_2019
Pipico
Pipico
Marco-Zero-Camisa-do-Santa-Cruz-para-a-Copa-do-Nordeste-2019-Cobra-Coral
Marco-Zero-Camisa-do-Santa-Cruz-para-a-Copa-do-Nordeste-2019-Cobra-Coral
Allan Dias Santa Cruz 2019
Allan Dias Santa Cruz 2019
Santa-cruz_bg-e-camisas-stories
Santa-cruz_bg-e-camisas-stories
Camisa 3 Goleiro 2019
Camisa 3 Goleiro 2019
Detalhes 2019 Camisa 3
Detalhes 2019 Camisa 3
uniforme-1-fem-2019-cc
uniforme-1-fem-2019-cc
Camisa Treino
Camisa Treino
Responsible for the personality of the piece
The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.
Colors and Creation
Stage where we can distribute elements such as textures, shapes, bands, and the harmony between them all. Sponsor brands need to be observed very carefully.
Revisions and
final piece
Branding and Marketing strategies can and should be established to leverage the reach of the product. Through a well-defined target audience, establish a good visual and aesthetic language.
The Technical Sheet
Client
— Constantino Júnior
President
— Bomache
Manufacturer
Operation Manager
— Willam Duarte
Director
Creative Design
— Paulo Lima
Designer
Creative Design
— Alexandre Vinicius
Designer