Create a clear and identifiable system that generates identification with the fan. Work on the brand so that it responds to the demands and consumption demands of its customers. Occupy space in the consumer’s mind on a consistent basis. Improve the perception of the Santa Cruz brand in several aspects.
Task
Created by Rubens Sousa Andrade with the aim of consolidating itself as its own brand, Santa Cruz developed the Cobra Coral project. Your new sports equipment supplier. This has been a trend among small and medium-sized Brazilian clubs, a way of offering fans greater identification with their uniforms, in addition to being able to increase their range of products and have a greater financial return on the entire investment.