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Sportswear July 5, 2019

Cobra Coral • Santa Cruz FC 2019

  • Strategy

    Brand and Jersey

  • Design

    Paulo Lima

  • Client

    Santa Cruz FC

Open Project
Guideline

Celebration of 105 years of history

This was the motto of the campaign to create the 2019 season for Santa Cruz FC. One year we adopted a wider layout on the coral shirt, and a more aggressive model on the white shirt.

Before After
Modeling

Responsible for the personality of the piece

The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.

Layout

Colors and Creation

Stage where we can distribute elements such as textures, shapes, bands, and the harmony between them all. Sponsor brands need to be observed very carefully.

Time to Deliver

Revisions and
final piece

Branding and Marketing strategies can and should be established to leverage the reach of the product. Through a well-defined target audience, establish a good visual and aesthetic language.

The team

The Technical Sheet

Client

— Constantino Júnior
President

— Bomache
Manufacturer

Operation Manager

— Willam Duarte
Director

Creative Design

— Paulo Lima
Designer

Creative Design

— Alexandre Vinicius
Designer

Talk to me

Email us
and let's discuss a new project for you