Redesign and brand management
Reformulation of the brand for the Pernambuco Handball Federation. Official entity of the sport in the state of Pernambuco, Brazil. Founded in 1973, in 2023 completed 50 years of foundation.
The first institutional rebranding of the brand took place through a set of processes in order to generate value and enhance a new positioning.
There is a concern with your target audience, with improving communication with your affiliates. Adopting a more contemporary language, and entering the digital age once and for all. First, a necessary change in the elements, modernization of the logo, adjustments in institutional colors, was detected in order to adapt to the various mobile devices that exist today.
SamiraRocha-Icon1
SamiraRocha-Icon1
SamiraRocha-Icon
SamiraRocha-Icon
before-after
before-after
process-1
process-1
icon-behance-fpehb
icon-behance-fpehb
3
3
BC-(3)-copy
BC-(3)-copy
BC-(3)-copy-2
BC-(3)-copy-2
Logo-Mockup—By-Amr-Bo-Shanab
Logo-Mockup—By-Amr-Bo-Shanab
Mockup-2
Mockup-2
Mockup-notebook
Mockup-notebook
logo_mockup_fpehb_branco
logo_mockup_fpehb_branco
Free-Plastic-Sports-Bottle-Mockup_fpehb
Free-Plastic-Sports-Bottle-Mockup_fpehb
Aesthetic changes and addition of elements.
Starting, we decided to adjust the shape of the base in the original emblem. Bases with slight curves on the sides bring more smoothness and a better perception of the shape.
In 1973, the Symbol was created with the name of the State as the Base, elements of the state flag, former acronym FPH and the year of foundation.
In 2023, completing 50 years, we decided to update the acronym for FPEHb, with adjustments in the position of the elements.
Inspired by the Pernambuco athlete Samira Rocha, 2013 world champion, we decided to bring a new aesthetic to the throwing movement that existed in the old brand.
In one jump, more dynamic curves and cuts that bring traction and movement.
The colors of the Pernambuco flag are positioned at the top, replacing the name of the state.
A new typographic family was inserted.
The Technical Sheet
Client
— Federação Pernambucana de Handebol
Federation
Director
— Ugor
Chief Financial Officer
Creative Design
— Paulo Lima
Designer