Lusitano de Évora x Macron 2023/24 – Portuguese Championship 4
-
Strategy
Official Equipment
-
Design
Paulo Lima
-
Client
Lusitano Ginásio Clube
Celebrating its traditional colours
Project developed for Lusitano de Évora in the 2023-24 Portuguese Championship season for Macron. Also known as Lusitano de Évora, is a Portuguese sports club, located in the city of Évora, in Alentejo. Its football team competed for fourteen seasons in the Portuguese first division between 1952 and 1966, being one of the banners with the most presence in the main division and tradition in Portugal. It is also the fourteenth club with the most consecutive appearances.
In the 1951/52 season he achieved the much-desired promotion. Although they did not initially win their series in the first and second phases, in the final phase, where it really mattered, Lusitano prevailed against União de Coimbra, Torriense against Vitória de Setúbal and became National Champion of the II Division 1951/52 .
It is currently one of the main European brands with the quality and competence typical of “Made in Italy” since 1971. BLA Sport, since its inception in 2007, represents the Macron brand in Portugal which has been growing throughout the world; This success is due both to the company’s service and to the quality of its products, which are designed to meet the most demanding needs of athletes. Macron is a leader in the production and sale of technical sports clothing for professional, semi-professional and amateur teams. It is also the supplier of UEFA Champions League referee uniforms. Macron operates under the motto “Work Hard, Play Harder”.

Reprodução: Instagram – Lusitano GC / Das Oportunidades / Craques.PT
Reprodução: Instagram – Lusitano GC / Das Oportunidades / Craques.PT

508383604_17870493291384072_365943952767177585_n
508383604_17870493291384072_365943952767177585_n

499781574_18047698109382679_9074426297696927334_n
499781574_18047698109382679_9074426297696927334_n

A razão de tudo 🎀Parabéns mister 👏
A razão de tudo 🎀Parabéns mister 👏

508688483_17870493321384072_5890586252129658102_n
508688483_17870493321384072_5890586252129658102_n

508652744_17870493339384072_6682158613049221609_n
508652744_17870493339384072_6682158613049221609_n

508628615_17870493474384072_2373804883877635722_n
508628615_17870493474384072_2373804883877635722_n

508648077_17870493309384072_7914094300379511263_n
508648077_17870493309384072_7914094300379511263_n

383312082_811975014057448_2891592286599139469_n
383312082_811975014057448_2891592286599139469_n

508270431_17870493522384072_3680251819158625413_n
508270431_17870493522384072_3680251819158625413_n

508384399_1938496180287325_3174319399327067807_n
508384399_1938496180287325_3174319399327067807_n

508346205_17870493477384072_1261246653445068270_n
508346205_17870493477384072_1261246653445068270_n

507991993_1131501685678699_6531758957493086319_n
507991993_1131501685678699_6531758957493086319_n

508383508_17870493513384072_5138048952216595657_n
508383508_17870493513384072_5138048952216595657_n

507999730_1131501692345365_8432795323363099112_n
507999730_1131501692345365_8432795323363099112_n

508347910_664421389916926_4129412751655505687_n
508347910_664421389916926_4129412751655505687_n

508343983_2092725991237674_4877451758892614910_n
508343983_2092725991237674_4877451758892614910_n

508330145_1404948690771056_5106903320202866182_n
508330145_1404948690771056_5106903320202866182_n

508316444_1480274123228583_1327533623388192343_n
508316444_1480274123228583_1327533623388192343_n

Foto: Facebook / Lusitano Ginásio Clube
Foto: Facebook / Lusitano Ginásio Clube

Foto: Facebook / Lusitano Ginásio Clube
Foto: Facebook / Lusitano Ginásio Clube

508252049_1256776542729594_427630179765988366_n
508252049_1256776542729594_427630179765988366_n

Foto: Facebook / Lusitano Ginásio Clube
Foto: Facebook / Lusitano Ginásio Clube

506386188_698281476246802_2612454132802316862_n
506386188_698281476246802_2612454132802316862_n

506363718_2113556662502140_2066346362384481952_n
506363718_2113556662502140_2066346362384481952_n

506343619_758487529841689_773403425200337641_n
506343619_758487529841689_773403425200337641_n

505756109_2052733691798863_3668056791488824482_n
505756109_2052733691798863_3668056791488824482_n

505453614_2111872532654137_2973864854565037527_n
505453614_2111872532654137_2973864854565037527_n

Reprodução: Instagram / Lusitano GC
Reprodução: Instagram / Lusitano GC

Foto: Facebook / Lusitano Ginásio Clube
Foto: Facebook / Lusitano Ginásio Clube


Responsible for the personality of the piece
The choice of collar, cutouts, hem, cuffs, has to follow well-defined criteria that seek a visual harmony between the elements. Reflecting the original purpose of the project.
Colours and Creation
Stage where we can distribute the elements such as textures, shapes, tracks, and the harmony between all of them. Sponsors’ brands need to be looked at very carefully.
Ficha Técnica
Direction
— Lusitano Ginásio Clube
Club
— Macron
Supplier
Operation Manager
— Macron – BLA SPORT
Operation
Creative Design
— Paulo Lima
Designer