Cobra Coral • Santa Cruz FC 2017
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Strategy
Official Kit
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Design
Paulo Lima
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Client
Santa Cruz FC
An epic achievement, 1986 was marked in choral memory
The Project can be initiated through a guideline given by the club, or by the responsible creation team. Following institutional, commercial interests. Translating all the research carried out to the project to be developed.
![Dia de Lançamento 12/05/2017](http://cravo19.com/wp-content/uploads/2022/04/11.jpg)
Dia de Lançamento 12/05/2017
Dia de Lançamento 12/05/2017
![Grafite](http://cravo19.com/wp-content/uploads/2022/04/mco_1378.webp)
Grafite
Grafite
![Uniforme II Feminno](http://cravo19.com/wp-content/uploads/2022/04/51737782_2013487732284401_7291811130857488384_n.jpg)
Uniforme II Feminno
Uniforme II Feminno
![Escudo Bordado](http://cravo19.com/wp-content/uploads/2022/05/EZZ-0003-068_zoom4.webp)
Escudo Bordado
Escudo Bordado
![Ricardo Rocha e Constantino Junior](http://cravo19.com/wp-content/uploads/2022/04/22859770_1446867702015621_1827968794648633109_o.jpg)
Ricardo Rocha e Constantino Junior
Ricardo Rocha e Constantino Junior
![Uniforme III Feminino](http://cravo19.com/wp-content/uploads/2022/04/FBH-0007-006_zoom1.webp)
Uniforme III Feminino
Uniforme III Feminino
![Embossing Arquibancada](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-i-2017-no-10-cobra-coral-feminina-img.jpg)
Embossing Arquibancada
Embossing Arquibancada
![Uniforme 2](http://cravo19.com/wp-content/uploads/2022/04/26240536_1515665735135817_626758539157272104_o.jpg)
Uniforme 2
Uniforme 2
![Uniforme 3](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-iii-2017-cobra-coral-masculina-img.jpg)
Uniforme 3
Uniforme 3
![All Dry](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-i-2017-no-10-cobra-coral-masculina-img-1.jpg)
All Dry
All Dry
![Etiqueta Punhos](http://cravo19.com/wp-content/uploads/2022/05/camisa-do-santa-cruz-ii-2017-no-10-cobra-coral-feminina-img.jpg)
Etiqueta Punhos
Etiqueta Punhos
![Aplicação a Laser](http://cravo19.com/wp-content/uploads/2022/04/camisa-do-santa-cruz-iii-2017-cobra-coral-masculina-img-1.jpg)
Aplicação a Laser
Aplicação a Laser
![Comissão Técnica e Treino](http://cravo19.com/wp-content/uploads/2022/04/Opera-Instantaneo_2022-04-24_003043_www.behance.net_.png)
Comissão Técnica e Treino
Comissão Técnica e Treino
![Linha Treino](http://cravo19.com/wp-content/uploads/2022/04/mco_9968.webp)
Linha Treino
Linha Treino
![Treino Jogador](http://cravo19.com/wp-content/uploads/2022/05/camisa_cobra_coral_santa_cruz_2017_treino_45398_4_20210806215507.webp)
Treino Jogador
Treino Jogador
![Before](http://cravo19.com/wp-content/uploads/2022/04/Carrossel-Antes-Depois-2017.png)
![After](http://cravo19.com/wp-content/uploads/2022/04/Carrossel-Antes-Depois-2017-3d.jpg)
Responsible for the personality of the piece
The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.
Colors and Creation
Stage where we can distribute elements such as textures, shapes, bands, and the harmony between them all. Sponsor brands need to be observed very carefully.
Revisions and
final piece
Branding and Marketing strategies can and should be established to leverage the reach of the product. Through a well-defined target audience, establish a good visual and aesthetic language.
![](https://cravo19.com/wp-content/uploads/2022/04/camisa_cobra_coral_santa_cruz_i_2017_pro_37849_1_20170720101831.png)
![](https://cravo19.com/wp-content/uploads/2022/04/camisa_cobra_coral_santa_cruz_iii_2017_torcedor_45394_2_20180302100542.png)
![](https://cravo19.com/wp-content/uploads/2022/04/camisa_cobra_coral_santa_cruz_ii_2017_pro_37848_1_20170720101838.png)
![](https://cravo19.com/wp-content/uploads/2022/04/camisa_cobra_coral_santa_cruz_2017_treino_45398_2_20180301134136.png)
![](https://cravo19.com/wp-content/uploads/2022/04/camisa_cobra_coral_santa_cruz_iii_2017_n_10_45399_1_20180301145834.png)
![](https://cravo19.com/wp-content/uploads/2022/04/camisa_cobra_coral_santa_cruz_i_2017_goleiro_45396_2_20180301164801.png)
The Technical Sheet
Client
— Alírio Moraes
President
— Bomache
Supplier
Operation Manager
— Willam Duarte
Director
Creative Design
— Paulo Lima
Designer