Cobra Coral • Santa Cruz FC 2017
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Strategy
Official Kit
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Design
Paulo Lima
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Client
Santa Cruz FC
An epic achievement, 1986 was marked in choral memory
The Project can be initiated through a guideline given by the club, or by the responsible creation team. Following institutional, commercial interests. Translating all the research carried out to the project to be developed.

Dia de Lançamento 12/05/2017
Dia de Lançamento 12/05/2017

Grafite
Grafite

Uniforme II Feminno
Uniforme II Feminno

Escudo Bordado
Escudo Bordado

Ricardo Rocha e Constantino Junior
Ricardo Rocha e Constantino Junior

Uniforme III Feminino
Uniforme III Feminino

Embossing Arquibancada
Embossing Arquibancada

Uniforme 2
Uniforme 2

Uniforme 3
Uniforme 3

All Dry
All Dry

Etiqueta Punhos
Etiqueta Punhos

Aplicação a Laser
Aplicação a Laser

Comissão Técnica e Treino
Comissão Técnica e Treino

Linha Treino
Linha Treino

Treino Jogador
Treino Jogador


Responsible for the personality of the piece
The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.
Colors and Creation
Stage where we can distribute elements such as textures, shapes, bands, and the harmony between them all. Sponsor brands need to be observed very carefully.
Revisions and
final piece
Branding and Marketing strategies can and should be established to leverage the reach of the product. Through a well-defined target audience, establish a good visual and aesthetic language.






The Technical Sheet
Client
— Alírio Moraes
President
— Bomache
Supplier
Operation Manager
— Willam Duarte
Director
Creative Design
— Paulo Lima
Designer