This was the motto of the campaign to create the 2018 season for Santa Cruz FC. Through a more modern composition, returning the horizontal bands and bringing a visual expression of strength and robustness of the athletes within the field. Within the club, many coaches elect the White Diadora 97 line as one of the most beautiful in the club’s history. Redesigning is a tribute.
Detalhes Uniforme 2018
Uniforme 1 Feminino 2018
Uniforme 2 Feminino Santa Cruz
Gola e Detalhes Santa Cruz
Escudo Bordado Santa Cruz 2018
Uniforme 1 Santa Cruz 2018
Uniforme 1 Feminino 2018
Uniforme 2 Feminino Santa cruz
We managed to add personalized laser holes to the sides, reminiscent of the Arruda stands. The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.
Stage where we can distribute elements such as textures, shapes, bands, and the harmony between them all. Sponsor brands need to be observed very carefully.
Branding and Marketing strategies can and should be established to leverage the reach of the product. Through a well-defined target audience, establish a good visual and aesthetic language.
Director
— Constantino Júnior
President
— Bomache
Supplier
Operation Manager
— Willam Duarte
Director
Creative Design
— Paulo Lima
Designer