3 Colors, our identity.
This was the motto of the campaign to create the 2018 season for Santa Cruz FC. Through a more modern composition, returning the horizontal bands and bringing a visual expression of strength and robustness of the athletes within the field. Within the club, many coaches elect the White Diadora 97 line as one of the most beautiful in the club’s history. Redesigning is a tribute.
Responsible for the personality of the piece
We managed to add personalized laser holes to the sides, reminiscent of the Arruda stands. The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.
Colors and Creation
Stage where we can distribute elements such as textures, shapes, bands, and the harmony between them all. Sponsor brands need to be observed very carefully.
Branding and Marketing strategies can and should be established to leverage the reach of the product. Through a well-defined target audience, establish a good visual and aesthetic language.
The Technical Sheet
— Constantino Júnior
— Willam Duarte
— Paulo Lima