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Sportswear June 2, 2018

Cobra Coral • Santa Cruz FC 2018

  • Strategy

    Official Jerseys Collection

  • Design

    Paulo Lima

  • Client

    Santa Cruz FC

Open Project

3 Colors, our identity.

This was the motto of the campaign to create the 2018 season for Santa Cruz FC. Through a more modern composition, returning the horizontal bands and bringing a visual expression of strength and robustness of the athletes within the field. Within the club, many coaches elect the White Diadora 97 line as one of the most beautiful in the club’s history. Redesigning is a tribute.

Before After

Responsible for the personality of the piece

We managed to add personalized laser holes to the sides, reminiscent of the Arruda stands. The choice of collar, cutouts, hemming, cuffs must follow well-defined criteria that seek visual harmony between the elements. Reflecting the original objective of the project.

Design Esportivo Santa Cruz Uniforme

Design Esportivo Santa Cruz Uniforme

Design Esportivo Santa Cruz Uniforme

Design Esportivo Santa Cruz Uniforme


Colors and Creation

Stage where we can distribute elements such as textures, shapes, bands, and the harmony between them all. Sponsor brands need to be observed very carefully.

Time to Deliver

Revisions and
final piece

Branding and Marketing strategies can and should be established to leverage the reach of the product. Through a well-defined target audience, establish a good visual and aesthetic language.

The team

The Technical Sheet


— Constantino Júnior

— Bomache

Operation Manager

— Willam Duarte

Creative Design

— Paulo Lima

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