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Casuais Sportswear January 10, 2021

Casuals Belo1931 • Botafogo-PB

In 2020, Botafogo-PB began the construction of its own brand called Belo1931. We built the lines of accessories, casual, focused on the universe of the Paraíba fan.

Task

In 2020, Botafogo-PB began the construction of its own brand called Belo1931. We built the lines of accessories, casual, focused on the universe of the Paraíba fan.

  • Strategy

    Official Casuals

  • Design

    Paulo Lima

  • Client

    Botafogo-PB

Open Project
Guideline

Acessories and Casuals

A Brazilian football club in the city of João Pessoa. Founded on September 28, 1931, is one of the most traditional teams in the state of Paraíba.

It is the club that has more titles of the Paraibano Football Championship, with 30 achievements, five of them three consecutive championships. It is also the first and only team of Paraíba to have been officially champion of one of the divisions of the Brazilian Football Championship, having won the Series D of the National 2013.

Challenge

Development of the collection of casual pieces.

Stage where we can distribute the elements such as textures, shapes, tracks, and harmony between them all. Brands of sponsors need to be observed very carefully.

The team

The Technical Sheet

Client

— LWGA
Operation

— Belo1931
Supplier

Operation Manager

— Willam Duarte
Manager

Creative Design

— Paulo Lima
Designer

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